Humans are complicated creatures. Sometimes we feel emotions and have no idea why. And perhaps that is for good reason because much of what affects us is hidden. Consider, for example, subliminal advertising. People would go to the movies and watch reels that had ‘Buy Popcorn’ hidden in a few frames, not enough to consciously notice, but enough so that people watching got the sudden urge for popcorn. Or perhaps you’ve been watching a show where the characters are sharing a cup of coffee and, suddenly, felt an urge for a cup of Joe. Model homes are designed and staged in such a way that you can easily imagine yourself living there and stepping into the life reflected in the art and photographs of that fictional happy family, if only you buy the house.

Or consider the influence of color. Pink has been associated with a calming effect and has been used in drunk tanks and visiting team locker rooms in an effort to sway human behavior.And it works so well that now the Western Athletic Conference has a rule that the lockers rooms can be painted any color, including pink, but both teams must have the same color.

It behooves us to pay attention to what we are paying attention to. Are our emotions being stirred up? Take a minute and consider why. Is someone trying to manipulate us in some way? It happens often in advertising and politics. Being aware of the ways we can be influenced, and opening our eyes to those manipulations, helps keep us in the driver’s seats of our own lives.